As avid consumers of beauty products, we’re very used to describing our favourite brands as ‘bold’ and ‘exciting’.
However, a recent study has shown that many consumers want to add the word ‘environmentally-friendly’ to that list too. With nearly 74% of people expecting brands to take a stand on the issues that matter to them, ‘clean beauty’ has grown into a serious movement that is intent on holding brands accountable for their actions.
We spoke with Natural Beauty Expert Belinda Hughes on everything there is to know about Clean Beauty.
‘Clean Beauty’ is defined by products that are mindfully created without any toxic ingredients. Driven by consumer demand, it highlights a growing concern for the welfare of the planet, and the state of our environment.
If you’re dipping your toe into the world of ‘clean beauty’ and are unsure where to start, reading the back of any label is a simple way to see what exactly you’re putting on your skin - if you’re noticing more synthetic chemicals (like parabens, phthalates, petrolatum or SLS) than natural ingredients, it could be time to switch products.
Even better, certifications from organisations such as TerraCycle and Leaping Bunny are easy to recognise, and can give you peace of mind that the products you’re using are made with no animal testing and are fully recyclable.
You don’t need to pay a hefty price tag to embrace Clean Beauty.
Burt’s Bees Beeswax Lip Balm is a moisturising lip balm with no hidden nasties, and the Shea Butter Hand Repair Cream is an indulgent lotion that is sure to keep your skin hydrated even as the mercury drops.
Burt’s Bees has been offering distinctive earth-friendly, natural health and beauty care products for 30 years. From a beekeeper’s backyard in Maine to the leading edge of natural, Burt’s Bees knows natural body care solutions from head-to-toe.
The perfect winter companion, The Burt’s Bees Lip Balm features Beeswax to condition the skin, while antioxidant Vitamin E moisturizes and a final hint of Peppermint Oil provides that one-of-a-kind refreshing tingle. You'll be left with smooth, supple lips that everyone will be buzzing about.
Available from Big W and other retailers - RRP $6.99
Infused with a fine blend of moisturising Shea Butter, hydrating Cocoa Butter and Sesame Oil, this ultra-rich hand cream is gentle on the skin and perfect for every day use. Available from Big W and other retailers - RRP $29.95