Active Wear

Cooee Australia's ‘Ditch & Switch’ campaign

  • Written by MISS.com.au

A newcomer to the activewear market, Cooee Australia, will be creating more soundwaves than one with their ‘Ditch & Switch’ campaign.

The campaign will encourage Aussies to voice their frustrations on their existing pieces of activewear - whether it’s venting on high-price-poor-quality pieces, ill-fitting leggings, pieces that fall apart after 3 months of wear and so on.

As a result of their efforts, they will be rewarded with a complimentary pair of Cooee’s Buttersoft Leggings (valued at $85) - the brands best-seller that is fast becoming a cult item amongst many activewear lovers.

The unique campaign will be sure to catch the eyes of many consumers noting that cost of living struggles is still at an all-time high for many Aussies.

“I’m extremely excited to be launching the ‘Ditch and Switch’ campaign,” says Founder, Lauren Woulfe.

“My brand was born out of frustration after wearing so many poor quality, high price activewear pieces that fell short of my expectations,” she explains.

“To be able to giveaway 100 pieces of my own designed leggings to similarly frustrated activewear lovers is an amazing full-circle moment.”

“Not only is it a great way to get my brand and pieces into the hands of consumers, but with so many of us struggling at the moment due to cost of living, it’s a nice way to give back to the community”.

Lauren launched Cooee Australia in December 2022 following an exhaustive 13-month period of product development and finetuning. A self-proclaimed perfectionist, Lauren, who is also neuro-divergent, wanted to create a high quality activewear range designed for all-day use, by the everyday Aussie woman.

“As much as it may be frowned upon, a lot of us in Australia incorporate activewear into our daily wardrobe”, says Lauren.

“I literally live and breathe in my activewear,“ she explains. “Yes, I wear it when working out, but I also wear it when catching up with friends for brunch, grabbing a coffee or running errands – it’s a wardrobe staple.”

“When designing Cooee, I wanted to create a line of activewear stylish enough to be worn throughout the day and made of the highest quality fabrics that everyday women can be comfortable in, that is also built to last”.

Key features of the Cooee range include little to no seams in all leggings, a blend of 4 materials designed to allow wearers to move and be comfortable in all day, embroidered branding meaning that pieces can be chucked into the dryer on low heat and a 30 day ‘Fit for You’ guarantee that offers customers a no-ask money back policy.

It is expected that the 100 Butter Soft leggings (in sizes Small to Extra Large) for the Ditch & Switch campaign will be snapped up in less than 12 hours. Willing participants are encouraged to NOT name and shame other activewear labels, with additional Terms and Conditions listed here.

More information on Cooee Australia and their range, please visit the website - www.cooeeaus.com