Sister dynamic duo launch Dani Marie label

  • Written by Diane Falzon

Two sisters located more than 17,000km apart due to COVID, have launched an innovative and ethically made clothing line in Australia, specifically for the plus size market. 

Sydney’s Sylvie Wilson, 32, has joined forces with UK-based sibling Danielle, 31 to create Dani Marie, a slow and spirited fashion line consisting of 33 sophisticated pieces, that focuses on comfort and form, without compromising on quality, elegance and sizzling style. 

With 63 per cent of Australian women wearing size 14 and over, there is still only 20 per cent of apparel which is made and sold in these sizes in Australia. 

Concerned with the tsunami of fast fashion, especially for the plus sized market, the Sylvie and Danielle founded Dani Marie, after identifying a significant gap in the market for a modern, yet classic plus sized brand and customer data from their plus sized marketplace; Insyze. 

The beauty and ingenuity of the Dani Marie brand is that all the pieces are designed without zips, buttons or fastenings because women’s body shapes and weight fluctuate all the time and therefore need items that can adjust to their changing bodies.  The result is fashion brand boasting a refined and tasteful suite of pieces that are perfect for any occasion and can be worn in any season. 

Dani Marie’s Santorini collection is all about bold and confident pieces.  The versatile long sleeve top, available in black or deep blue features exquisite detailing around the neck and flattering sleeves. A classic cream dress oozes stunning shape and form and is complete with beautiful sleeves to the elbow.  This dress, like all featured at the label, can be dressed up for more formal occasions or are perfect for a more casual setting.  

Another head-turning design is the blue and white paisley dress which has the versatility to be worn off the shoulder.   The wrap around dress in a subtle peach hue celebrates outdoor living and is a great look for all seasons.  There are a number of beautiful black dresses on offer which are the ideal fit for a more corporate look or can be slipped into for an evening adventure. 

The Dani Marie ranges from $83 - $159 (AUD)