It is estimated that 1 in 3 (43.4%) Australians are dissatisfied with their physical appearance and experience feelings of dysphoria and low self-esteem when exposed to idealised images of beauty on social media. Exacerbated by celebrity culture and the rise of filters and image manipulation apps, women and men of all ages are falling prey to unhealthy online content promoting unrealistic beauty and body standards.

Advocates for inclusive beauty, Australian skincare brand, Plendi, today launch their Outback Mud Mask as a natural and sustainable skincare solution that challenges mainstream beauty standards, celebrates diversity, and empowers consumers to love and accept the skin they’re in.

Paying tribute to the great Australian outback and its natural wonders, the 4-in-1 mask naturally exfoliates, decongests, hydrates, and brightens the skin in 10 minutes, and contains a powerful blend of Australian natives and locally grown botanicals, such as Kakadu Plum, Kangaroo Paw Extract, Hydrolysed Jojoba Esters, Tea Tree, and Macadamia Oil, to calm redness, smooth fine lines and wrinkles, fight acne and blackheads, minimise pores, and restore radiance and healthy skin barrier function.  

Brimming with phytonutrients, vitamins A, B, C, D, and E, and a host of minerals, essential fatty acids, and antioxidants, the Outback Mud Mask is suitable for use on the face, neck, décolletage, hands, feet, arms, legs, and bum, and is clinically tested, hypoallergenic, and dermatologist approved.

Housed in 100% recyclable packaging comprising of 90% post-consumer recycled (PCR) materials, Plendi ethically procures ingredients from local and Indigenous suppliers, and pledges to donate 20% of profits to organisations with a synergistic interest in mental health, social equalisation, and environmental preservation.